Terms & Conditions
Last updated: July 11, 2026
1. Agreement
These Terms & Conditions ("Terms") govern your use of the Charlie email platform ("Service") operated by Charlie OÜ, registered at Lahepea 9, 10617 Tallinn, Estonia (Reg. 17461722, VAT: EE102966275) ("we", "us", "Charlie").
By using our Service, you agree to these Terms. If you do not agree, please do not use the Service.
2. Service Description
Charlie is an email platform for ecommerce brands: AI-assisted email design and copywriting, a template library, automated flows (welcome, abandoned cart, post-purchase, win-back), transactional email, and email delivery through Charlie's own sending infrastructure. The Service integrates with Shopify via the Charlie app and can be operated through AI assistants (such as Claude or ChatGPT) via our MCP interface. Campaigns can alternatively be exported as HTML or delivered as drafts to a third-party email provider.
Charlie does not use open-tracking pixels or rewrite links for click tracking. Campaign performance is measured through store attribution.
3. Account & Eligibility
You must be at least 18 years old and have authority to bind the business you represent. A Shopify store installation is required for sending. You are responsible for maintaining the confidentiality of your account credentials and access tokens (including AI/MCP access tokens) and for all activity under your account, including actions initiated by AI assistants you have connected.
4. Free Trial
New accounts receive a 30-day free trial with full features at Growth-tier limits. No charge is made before the trial ends; billing is handled through your Shopify account. You may cancel at any time during the trial at no charge. After the trial, a paid plan is required to continue sending campaigns.
The template library, AI/MCP read access, and test emails to your own address are free — before, during, and after the trial.
5. Pricing & Payment
Paid plans are tiered by the number of contacts you email per month, not by the number of contacts you store. Subscription fees are billed monthly through Shopify (or, for legacy accounts, via Stripe). Prices are subject to applicable taxes. All fees are non-refundable except as required by law.
All plans include fair-use sending of up to 15 emails per contact per month; there are no per-send fees. Selected founding-partner accounts may hold a permanent free allocation at Starter-tier limits, subject to these Terms in full. We reserve the right to change pricing; current pricing is displayed on our website.
6. Cancellation
You may cancel at any time via your Shopify admin or by uninstalling the Charlie app. Cancellation takes effect at the end of your current billing cycle. No refunds are issued for partial months. Uninstalling the app triggers deletion of your data as described in our Privacy Policy.
7. Your Content & Data
You retain ownership of all content you provide, including product images, brand assets, campaign briefs, and your contact list. You grant us a license to use this content solely to deliver the Service to you. We process personal data in your contact list as your processor under our Data Processing Agreement; data is hosted in the European Union.
We will not share your campaign data, strategies, contacts, or content with any other client or third party, except as necessary to deliver the Service.
8. AI-Generated Content & AI Operation
Email designs, copy, and subject lines may be generated with AI. You are responsible for reviewing and approving all campaigns before sending. Where you operate the Service through a connected AI assistant, instructions issued through your authenticated connection are treated as your instructions; sending actions are recorded in an audit log, and no campaign is dispatched without an authenticated instruction attributable to your account.
9. Sending Standards & Acceptable Use
You may only email recipients who have given valid consent for your marketing (or with whom you have an existing customer relationship where the law permits). Imported contacts must include their consent source. Purchased, rented, or scraped lists are prohibited. You agree not to send spam, misleading content, or content that violates applicable law, and to comply with all relevant regulations (including GDPR, the ePrivacy rules, CAN-SPAM, and CASL) as applicable to your business and audience.
Every marketing email sent through Charlie carries a functioning one-click unsubscribe; unsubscribes and complaints are enforced automatically and permanently. To protect delivery quality for all customers, we may throttle, pause, or terminate sending for accounts whose bounce or complaint rates exceed reasonable thresholds, or that breach this section. New accounts may be subject to gradual volume ramp-up.
10. Third-Party Services
The Service integrates with third-party platforms including Shopify, and may transmit email through third-party providers. Your use of third-party platforms is subject to their terms. We are not responsible for the availability or performance of third-party services.
11. Service Levels
We operate the Service with commercially reasonable skill and care but do not guarantee uninterrupted availability or specific inbox-placement outcomes. Email delivery depends in part on receiving mail systems outside our control.
12. Limitation of Liability
To the maximum extent permitted by law, Charlie's total liability for any claims arising from or related to the Service shall not exceed the fees you paid in the three months preceding the claim. We are not liable for indirect, incidental, or consequential damages, including lost revenue or profits.
13. Changes to Terms
We may update these Terms from time to time. Material changes will be communicated via email at least 14 days before taking effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.
14. Governing Law
These Terms are governed by the laws of the Republic of Estonia. Any disputes shall be resolved in the courts of Tallinn, Estonia.
15. Contact
Charlie OÜ
Lahepea 9, 10617 Tallinn, Estonia
Reg. 17461722 | VAT: EE102966275
Email: hello@charlieai.co