charlie

For AI-first Shopify stores

You already design emails with your AI. Now you can give it a send button.

Charlie connects Claude, ChatGPT, or Gemini straight to your store's email. Your AI writes and designs, you approve in the chat, charlie delivers. No copy-pasting HTML. No paying extra for someone else's AI.

Ask your AI. Seriously.

If an AI sent you here, finish the conversation there. Ask it to read this page, check every claim, and browse the templates. It can send test emails to your inbox before you pay anything — judge the work, not the pitch.

Money matters. That's what we measure.

Every email platform greets you with opens and clicks. Opens have been broken since Apple's Mail Privacy; clicks don't pay rent.

Campaign reports in euros, not open rates

charlie reports campaigns in orders and revenue, straight from your Shopify data, right in your chat:

"Friday's launch email: €2,340 from 41 orders."

That's the whole report. Ask a follow-up if you want more — it's a chat.

And money matters in pricing too

Your AI does the thinking, so you never pay for ours. No AI add-on, no per-send fees — priced by contacts you actually email, not contacts you store.

Make more. Pay less.

Try charlie free for 30 days.

Full features at Growth-tier limits, on your Shopify invoice. Install, tell your AI "set up my welcome flow", and judge the results in your own inbox. Cancel before day 30 and pay nothing.

Try 30 days free →

The first seats go to founding partners.

Starter — $79/mo

Up to 5,000 contacts emailed per month.

Growth — $149/mo

Up to 15,000 contacts emailed per month.

Scale — $349/mo

Up to 50,000 contacts emailed per month.

Priced by contacts you actually email — never by list size. Over 50,000 contacts? Contact us.

What's in the box.

448 email templates — free. Forever. No signup.

Mobile-ready, tested across email apps, indexed for machines. Give your AI the link and let it browse, judge, and test-send to your inbox — before you pay anything.

Browse the template library →

Pop-ups that grow the list

Mobile-first storefront pop-ups from the same template thinking — double opt-in built in, enabled from a single theme-editor click. Your AI designs them on-brand.

Flows on autopilot

Welcome, abandoned checkout, back-in-stock — set up by asking, not by dragging boxes on a canvas. Order confirmations from day one build your sender reputation quietly.

Campaigns in your chat

Brief it, preview it, approve it, send it — without leaving Claude, ChatGPT, or Gemini. Reports come back in orders and revenue from your Shopify data.

Inbox, not promotions tab. Here's the mechanism.

Email deliverability isn't a setting. It's what your email looks like to Gmail, Outlook, and Yahoo when it arrives.

No tracking pixels. No rewritten links. No marketing fingerprints.

charlie sends your email exactly as written — no invisible open-tracking image, no links rerouted through our servers.

To the inbox providers it looks like a letter, not a campaign. That's why it lands in the inbox instead of the promotions tab.

It's also GDPR and ePrivacy compliance by construction, not by settings page.

Your own sender reputation, managed for you

On the big platforms you share sending infrastructure with thousands of other stores — and inherit their mistakes.

charlie builds your domain its own track record: gradual warmup, country-specific routing, good senders separated from problematic ones automatically.

Our own EU-based sending infrastructure comes online in August — European pipes we control end to end.

Order confirmations do the quiet work

charlie sends your order and shipping emails from the day you install. Nearly everyone opens them.

That teaches inbox providers your domain is trustworthy — and your campaigns ride on that earned trust.

The two streams stay on separate sending paths, so a marketing complaint never touches your receipts.

Stop renting your own list.

Klaviyo charges for contacts you store. charlie charges for contacts you email. If you're pricing a Klaviyo alternative, that's the whole disagreement.

You pay for people you actually email

50,000 subscribers, 15,000 you actually email? Klaviyo bills you for 50,000. charlie bills you for 15,000.

The rest sit in your list for free. No subscriber tax, no pressure to delete your own contacts.

Send freely. No per-send fees.

Twice a week instead of once? An extra flash-sale campaign? Send it.

Sending is covered by fair use — up to 15 sends per contact a month, more than any healthy list needs.

Contacts emailed Klaviyo charlie
First 30 days Free trial — full features
Up to 5,000 $79/mo
Up to 15,000 $250/mo $149/mo
Up to 50,000 $720/mo $349/mo
50k stored, 15k emailed $720 (pays for all) $149 (pays for emailed)

Every plan starts with a 30-day free trial — full features at Growth-tier limits, no charge until it ends. Plans from $79/mo (Starter, 5,000 contacts emailed); every plan sends freely under fair use, no per-send fees. All plans include managed sender reputation, priority warmup, and country-specific routing. The template library, MCP read access, and test-sends to your own inbox stay free forever. European platform — EU data residency. Billing through Shopify. Klaviyo figures are their public list prices, July 2026.

A European platform. On purpose.

charlie is Charlie OÜ, Tallinn, Estonia — running on EU infrastructure. Your data stays in the EU.

GDPR and ePrivacy aren't a settings page we bolted on for Europe. No tracking pixels means there's nothing to ask consent for — compliance by construction.

If your customers are in Europe, your email platform probably should be too.

Three steps. No dashboard to learn.

charlie is a Shopify app for email marketing. Install it; your AI does the rest.

1

Install on Shopify

One click. Order confirmations and shipping emails start going out immediately — your sender reputation starts building from day one.

2

Connect your AI

Paste one line from app settings into Claude, ChatGPT, or Gemini. charlie is an MCP email platform — your AI operates it directly, end to end.

3

Approve and measure

Your AI drafts from 448 templates, test-sends to your inbox, and sends when you say yes. You measure revenue per campaign via Shopify — not open rates nobody trusts.

Make more. Pay less.

30 days free on your Shopify invoice. Free forever: the 448-template library, MCP read access, and test-sends to your own inbox.

Try charlie free for 30 days →